Real Talk with Lisa Patrick Podcast

The recession is here. Embrace opportunity. Because you can.

Today's episode is designed to start to make you think differently about the recession and answer the question intentionally about how might you be more strategic and find opportunities.

Do you really know what business you are really in? Interview with former writer of Seinfeld - Pat Hazell.

Today's episode is my interview with Pat Hazell. Pat is one of the original writers for NBC's Seinfeld, a Tonight Show veteran, a critically acclaimed playwright, and a contributing commentator to National Public Radio. Showtime declared Pat to be one of the five funniest people in America. Currently Pat is the Chief Creative Officer at Sweetwood Creative and producer and host of the podcast,  Creativity in Captivity.Most don't really understand what business they are really in. Clarity is key to success. Listen to Pat and I banter about how to better understand and get the clarity necessary to really understand how you serve others and really create the transformation they are looking for in their business and build brands that stand the test of time, regardless of trend. 

My opinion on pay to play. Get the right attention. Because You Can.

Today's episode was inspired by my business coach, JT Foxx who challenged me to share my opinions. So I am sharing my opinion about the influencers who buy followers and do I do the same to attract more opportunities.  

How to make a good deal, great. Because you can.

Today's episode is focused on creating better deals. We've all had a good deal at some point in our careers. But when you better understand how to negotiate what you want so it's a better deal for everyone, you make a good deal great. 

Your success relies on the other person in your conversation. Because you can.

Today's episode focuses on how to get what you want by ensuring that you are specific with your messages and how to concentrate on the other person than yourself.

Understand the difference between Visionary VS Integrator. Because you can.

In today's episode, Lisa discusses that the combination of Visionary and Integrator is the most lethal combination for business and the most sought after. Imagine, Donald Trump's former integrator or right hand was George Ross. Today, George is now at  JT Foxx's side. An integrator is a person behind the scenes you often don't know about like Fred Turner at the Ford Motor Company. Find out, are you the integrator or the visionary. When you better understand the difference, you can optimize and maximize your skill set and brilliance and hire for the other. Because You CanIf you like the episode please rate the show and leave a 5 Star review. It would be much appreciated.

Former Hollywood Fixer and Mob Boss Ori Spado Interview - Negotiate. Because you can.

Today's episode is about making the necessary changes based on the experiences of your life and negotiating your way to becoming a better human. Ori, the author of The Accidental Gangster, ( great read) was an associate of the Colombo crime family, a longtime fixture in Hollywood. These days, Ori is helping the younger generations stay out of a life of crime and negotiating their way in a life of success that creates good in the world. Join us and listen to Ori tell stories about his past and what that can teach future leaders.
 
 

Crack the copy code. Because you can.

Today's episode is focused on the secret to writing great copy. The best copy should always evoke strong emotions in someone else. Give them goosebumps. Make them feel something that inspires them to want more. That emotional reaction is what drives results.
When your COPY is speaking directly to the right emotion of your target audience.  Finding the right copywriter for your brand and business is tough. Tune in to find out how to crack the code of copy. 

Identify and eliminate friction points on your website. Because you can.

Today's episode describes the friction points often seen on many websites, potentially even yours. A friction point is any obstacle or roadblock that has been inadvertently placed in the way that stops your client or customer from completing your goal for them. Friction points cost you time and money. 
 

Handshake + Your Word=Sealed Deal. Because you can.

Today's episode is a result of valuing people at their word. Nativity aside.
Historians believe that the handshake was the binding agreement that each party would not carry any weapons that could harm the other. Over time, according to historians, the handshake evolved to become a way for individuals to unite, seal deals, and historically establish peace.  I grew up trusting the actions of others because the handshake and someone's word is more binding than any ink on paper. I still start all my deals this way, but I don't live in a world where the logistics of legality don't come into play. The disappointment however is often not in the results or outcomes of the performance of the deal, but often is placed towards the people within the deal.